You've spent your entire adult working life working hard to build your reputation and company brand as the best in your market. You've spent a lifetime becoming the known expert at what you do. Now, imagine that a 23-year old with no contracting experience decides he wants to become a contractor (whether it's roofing, siding, windows or remodeling). He has no experience. But, what he does have is IT knowledge. He implements an Internet marketing strategy on a newly optimized website, and starts sending out informative articles and educational materials with a social media marketing strategy. His brand new company attracts many followers who enjoy his information. He has, over the course of one month, become the "perceived expert" in his marketplace! And, of course, he garners many new customers who have become enamored with his engaging articles. He just trumped your 20 years of experience in ONE MONTH! Think this can't happen? Think again! It just hasn't happened on a broad scale within the contracting industry. - copied from ??